Unleashing
the power of AI
in the Food industry

Unleashing the power of AI in the Food industry

Understand consumer perception, identify best opportunities, predict best ingredients, help shoppers find their best match.

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What makes us different?

We leverage data to build market insights and create products that consumers want. Find your competitive advantages, improve your innovation and R&D process.

They trust us

yoplait
lancome
guerlain

Proven successes in cosmetics & The food industry

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The FAiR technology advantage

Global
database

Get access to millions of consumer reviews in easy to access dashboards! FAiR’s platform aggregate consumer data from various sources, including online behaviors, social media interactions, as well as your own data (ensuring privacy)

Large
Language models

Generative AI models trained on FMCG lingo to detect preferences driving choice. We can isolate winning attributes and keywords related to your products

Our proprietary
algorithms

Unique multidimensional preference mapping (with link to ingredients driving success), to predict combinations of attributes that will boost success

A wealth of consumer reviews worldwide

By leveraging AI/machine learning techniques, F.A.I.R aggregates and structures consumer reviews associated to products, extracts consumer benefit perceptions. Products are categorized along these attribute benefit dimensions while contextualizing according to the original market language to uncover trends, benefits, and key pain points that are important to consumers in the food industry.

Your turn to increase your ROI and be responsive to the market
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Why us?

Our AI solution platform
Traditional studies quali/quanti

About us

A team of long-time AI and FMCG enthusiasts

Marc Atallah

Marc
Atallah

Tech Specialist

Founded 5 companies in AI & Data

LinkedIn
Mathieu Loury

Mathieu
Loury

Tech Specialist

Founded 5 companies in AI & Data

LinkedIn
Joseph Hours

Joseph
Hours

FMCG Specialist

10 years experience in Cosmetics

Brand GM at L’Oreal

LinkedIn
Bernard Hours

Bernard
Hours

FMCG Specialist

30 years experience in F&B

Ex-COO of Danone Group

LinkedIn